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Wednesday, February 5, 2014

Watch Out For Beyonce's New Fragrance

Hitting the shelves this February is Beyonce's new addition to her perfume line, Rise. Beyonce says in a press release, "The spirit of Rise encourages women to be all that we are." Beyonce collaborated with Loc Dong (perfumer from International Flavors & Fragrances) to create this bold new scent. 

Marsha Brooks, vice president of global marketing for Coty Beauty raves, "She has done a lot of fruity florals. She’s done gourmands. Pulse was this electric citrus-y floral. This is sexy and sophisticated. We tested it in multiple countries with excellent results.” 

The fragrance will be available in 15, 30, and 50 mL bottles. If you don't want to buy the full bottle, try a sample of this new fragrance from sites like MyPerfumeSamples, which is expected to carry this fragrance shortly after it has been released. 

Check out the new commercial Beyonce has released to promote her new fragrance:




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